In Praise of Paradox

Tuesday, July 18, 2006

Customers

Most people, maybe even nearly all people, do not want to enter into a relationship with the businesses who sell them things. They want the comfort of a nearly anonymous transaction, sometimes even without capable assistance. Relationships of all types that last longer than 30 minutes are hard, difficult work. Why would anyone want to engage in this everytime he buys a DVD player? Don't we all hate the fact that the cell phone companies force a 1-year relationship on us?

The world is a much better place when vendors and customers can engage in quick, reliable, secure, semi-anonymous transactions. For most things, especially products of culture like writing, music and movies, the Internet utterly fails at providing such an environment. If after the transaction the customer is dissatisfied, his best option in almost any case is to lump it, take note, and move on. Those who like to beseige the vendor with complaints in a futile attempt to change the way they do business have way too much free time on their hands, and ultimately do a disservice, particularly where the cost of such sniping is low and thus not thought out.

Inspired by this and this.

Links to this post:

Create a Link

<< Home